“The human foot is a masterpiece of engineering and a work of art.” – Leonardo da Vinci
The most beautiful thing we can experience is what is mysterious. This is a basic sense which stands in the bud of every art and science…
Sandra Djordjevic (The Shoe Queen), born in Budapest, lived in Subotica and Belgrade, graduated a four-year university London College of Fashion and completed a Bachelors degree of shoe designer. This pleasant, friendly, smiling girl is very optimistic and believe in own decisions and work. There is always enough motivation for her to progress and look into the future, without any reference to the past.
Her mother Mrs. Stylist scolded her very often from early childhood, because The Shoe Queen was always wearing mom’s favorite high heels, posing in front of the mirror and walked all day in them secretly. Mrs. Stylist is a passionate fan of beautiful, unique and sophisticated high-end shoes whose impressive collection and features owns. She is known as fashionable and stylish attractively dressed woman. Her father Mr. Brand also pays close attention to the beautiful clothes, but he is above all famous great connoisseur of branding. He is creator and owner of a significant number of well-known Balkan’s food brands. Miss Painter, her only three-year younger sister, is here to assess the shoe designs objectively because her generation is one of the target groups. They love to dream and plan together about the future shoe store.
The Shoe Queen is due to contact with the beautiful and creative fashion styles of her parents she fall in love with fashion, but the main reason why she choose to become a shoe designer is because she saw shoes as sculpture. Shoes are complex products and the source of ideas for their creation is unlimited. She always wanted to create something different and unique in order to create her own shoe brand that will allow women to wear the most comfortable, beautiful and luxurious hand-made shoes. These shoes need to make every woman irresistible and unique.
The university in London was chosen because it is one of the most prestigious in the world. Studying at London College of Fashion allows you to pass the path from designing on paper to hand-made your own shoes. At the beginning of the year, students first discuss with the professors about the ideas that they want to turn in their shoes, and then pass through a practical workshop and making shoes by hand. Their knowledge is immediately put into practice. Through education students pass a complex path from the idea to a business model- where and how to sell shoes and create their own brand. They learn to design, pattern cutting, choose the right materials, method of bonding, assembly, foot position, the impact on the comfort and getting special effects, finalization, packaging, branding and finding customers. The whole process is based on a constant curiosity and exploration. Skills that Sandra has are curiosity, creativity and skills that allow her to turn every idea into a captivating shoe and to push herself constantly to improve knowledge and to organize her own business and brand. An important spice in the realization of the dream of a little girl from mother’s shoes who is infected by dad’s knowledge of branding, is the generous support of family.
Her cities Budapest, Subotica, Belgrade and London have different associations, smell and taste. Budapest leaves memories from her early childhood and still captivates with its beauty. Subotica and Belgrade are symbols of families and some treasured friends, and London is the place to achieve her dream and love life. The Shoe Queen finds inspiration in different ways. Very often she starts a collection without any specific ideas and then from the first drawing lines, shoe creations are born.
The shoe collection by Sandra Djordjevic, The Shoe Queen, is now filled the page Olivetti World’s blog, and very soon will adorn maybe your legs and get your favorite pair, without which you fill at any moment something important is missing.